Sunday, September 1, 2013

Cheap Promotions for Your Handyman Business

There a lots of inexpensive ways to promote your handyman business. Here are a few of my favorites.
By far the best is a website. It sounds expensive, but with all the technology available today it is really cheap and easy. You can register a domain name for as little as $.99 at godaddy.com, register.com, or bluehost.com.  The all have simple website design tools and you can have a fully function website within a few hours. Hosting is about $8.00 a month. You will use this site to drive traffic from Yelp, Yahoo Local, and Google after you have reviews posted in these locations.

Yard Signs - These are great, they get business, an they are cheap. You can get some really inexpensive ones from Vista Print. www.vistaprint.com

Magnetic Business Cards - These look just like your business cards except they are magnets. I have literally seen magnets that I gave out 10 years ago still on a customers fridge. That's a pretty good bang for your buck. You can also stick them on things like garbage disposals and water heaters so they know to call you if they have an issue.


Niche Market Idea for a Handyman Business

There are many niche markets you can enter as a handyman. One of the most profitable is catering to local real estate agents. If you can lock in a few agents that have lots of homes listed you have found a gold mine.

The common jobs they want you to do are:

House Clean Outs

Hauling

Changing Locks

Installing Signs

Securing the Property

Small Repairs

Installing Smoke and Carbon Monoxide Detectors

Repairing Fences

I have found its fairly easy to market to real estate agents because their signs and cards are everywhere. A personal email works best.